AI FORMAT
Category SEO Agency
Is SEO Dead With AI? What the Data Really Shows in 2026
Every few years, the industry repeats the same phrase. SEO is dead. In 2026, the question has shifted slightly. Now business owners and digital marketers are asking: is seo dead with ai? Executive Summary Many businesses are asking whether SEO still matters as AI overviews and generative answers reshape how people perform google searches. The short answer is no – SEO is not dead. Recent industry research shows that organic visibility still influences whether your…
The evolution of SEO — and What Businesses Need to Do Next
Executive Summary Search hasn’t replaced SEO — it has expanded it. SEO is still essential for getting your website indexed, ranked, and trusted. But modern search now includes AI-generated answers, summaries, voice search, and recommendations that often appear before users ever click a website. AI SEO improves how SEO work is executed, allowing businesses to adapt faster and maintain visibility as search evolves. AEO ensures your content is selected as answers, while Generative Engine Optimisation…
How Search Engines and AI Systems Discover and Understand Content
Before a web page can appear in search results, be summarised by an AI overview, or referenced in a recommendation, it has to be found and understood. That may sound obvious, but it is where many businesses quietly lose visibility. As search evolves from lists of blue links into AI-powered summaries and comparisons, the way content is crawled, indexed, and interpreted has become more important than ever. Content that is unclear, fragmented, or poorly structured…
How to Choose Keywords: Competition vs Volume in an AI Search World
One of the most common questions businesses still ask is: “How do I choose the right keywords?” Keywords still matter. But the more important question today is where your business should compete – and how clearly it can be understood. As search and discovery increasingly involve AI-generated summaries and comparisons, choosing between competition and volume is no longer just about rankings. It is about whether your business can realistically be visible, credible, and correctly represented…
How to optimise SEO URLs or slugs
Implementing good SEO on your website’s pages means ensuring that every part of each individual web page is correctly optimised. One such part that should be set up correctly is the URL, structuring it in a way that is readable to Google’s crawlers. What is a Slug in SEO? Before we look at how to optimise them, let’s first define the SEO definition of “slug”. Put simply, the slug is the unique part of the…
How We Increased 186 Focus Keywords
Why link building is an important part of a complete SEO operation: a case study on how we recovered 100+ dropped keywords Or, how to get a double-digit increase in average ranking positions with the help of Link Building. Read on to find out how you can do the same for your website. iformat has always made a case for the argument that link building and on-page technical SEO cannot be separated, and the strategies…
Do you need to think about SEO for landing pages?
So you’re wanting to maximise online traffic for your business but just aren’t seeing the results you want. If you can manage to rank a landing page on Google, then this page is a brilliant source of organic traffic from users actively looking for your goods or services. “Ranking” means appearing high up on Google searches, preferably in the top 3 positions, when someone searches a specific keyword relating to your goods, services, or business.…
Inside Sales: email techniques to increase conversions by 5X
We live in a technology-driven world, which is why the selling landscape is continuously evolving. There are more inside sales tools available than ever before to establish meaningful relationships with prospects. The excellent sales representatives separate themselves from the average ones by their creative outreach methods. In this article, we detail the fundamentals of inside sales, how to effectively qualify leads, and the different strategies to help maximise your company’s sales process. We also explain…
Invest in SEO with QLD’s Business Basics Grants Program
Queensland’s Business Basics Grant Program provides various businesses with support and funding to “boost core skills” and “adopt best practice”. Eligible activities include training, web development, and strategic marketing services, the latter of which includes Search Engine Optimisation. This week, we take a closer look at the Grant, including who’s eligible, and share our very own special offer to help you unlock the power of SEO for your business! What kinds of marketing or business…
How to get your business to show on Google Maps?
“Why doesn’t my business appear on Google Maps? And how do I get it to appear?” It may not look like it, but for many businesses, Google Maps is a crucial part of your digital marketing, and if you’re not on it, you’re missing out! This is especially important for sectors and industries that are highly reliant on people knowing where you are, such as retail or hospitality. If you’re not on Google Maps,…
Running for...
19 Yrs
We've lasted through industry change and now we embrace AI to last the next 19 years.
Boutique AI Agency...
7 Experts
We're a boutique agency using focused on a limited number of clients to get big results.
Long Relationships...
10+ Yrs
We have clients that have been using our SEO services for 10 years... TEN.
Search Specialists...
15 Yrs
We started as web developers but switched to focus on Search 15 years ago.
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In AI
We've invested heavily in training staff in AI so you feel confident we're doing it right.