AI FORMAT
Category Search Engine Optimisation
How to optimise SEO URLs or slugs
Implementing good SEO on your website’s pages means ensuring that every part of each individual web page is correctly optimised. One such part that should be set up correctly is the URL, structuring it in a way that is readable to Google’s crawlers. What is a Slug in SEO? Before we look at how to optimise them, let’s first define the SEO definition of “slug”. Put simply, the slug is the unique part of the…
3 local ranking tools you should be taking advantage of
Ranking locally can be tough! To be able to achieve the top SERP spots in your local area, suburb, or region, you need the right strategy. And in order to create effective strategies, your strategies need to have the tools and insight to correctly and accurately assess your local SEO landscape. As well as creating and implementing your strategy, you also need to be able to closely monitor and track its progress. To do this,…
How To Respond To Negative Reviews
The increased online-based presence of businesses means that online reviews, too, are a large part of growing a brand. Now more than ever, consumers rely on online reviews to decide if they are going to become a customer of a particular business, which is why it is imperative to not only get positive reviews from your customers but also address negative reviews. Just how much impact do negative reviews have on your business? BrightLocal has…
How can I find keywords for my website?
Want to refine, improve, and optimise your online marketing tactics? Then start thinking like a customer! Today we’re going to discuss the importance of keywords and how you can find the right words to optimise your site, draw in more, in-market traffic, and convert users. Feeling overwhelmed or unsure where to begin? We can help! Contact our SEO agency in Melbourne and Brisbane today to learn more about the strategy behind researching and choosing keywords…
Do you need to think about SEO for landing pages?
So you’re wanting to maximise online traffic for your business but just aren’t seeing the results you want. If you can manage to rank a landing page on Google, then this page is a brilliant source of organic traffic from users actively looking for your goods or services. “Ranking” means appearing high up on Google searches, preferably in the top 3 positions, when someone searches a specific keyword relating to your goods, services, or business.…
How to use Google My Business to get more customers
Are you starting out a new business? Or maybe you’ve had your own company for a while but can’t seem to keep up to date with modern technology. Customers use Google to find out everything – from a restaurant’s menu and the opening hours of that clothing store, to a reliable electrician in their local area. Google is the most popular search engine by a landslide, which is why it’s crucial to get your business…
Search Engine Optimisation Melbourne: Why It Matters!
We’re going to save us all a lot of time and just say it upfront: yes, SEO works. It dramatically boosts your visibility and can help your business generate loads of new sales. There, hopefully that settles it! Yes, you absolutely need SEO – even if you aren’t fully on-board with the idea, we can 100% guarantee that all your major competitors are using SEO techniques to get out ahead of you. Why should they…
Our Melbourne SEO Experts Explain The Perfect on Site Strategy
When we say on-site strategy, we aren’t talking about your web design and choice of colours (though that certainly plays a role!) No, we’re talking about your search engine optimisation – SEO for short. Basically, SEO can be split into two different categories: On-site Off-site Like the name suggests, one focuses on what you can do with your website to improve its visibility on search engines like Google, while the other focuses on links from…
Looking for an SEO agency in Melbourne? Here’s what to look for!
You may have a good looking business website, but is it really working for you? Take it from us, search engine optimization (SEO) is crucial if your business wants to take its online profile to the next level. SEO is all about getting people to find your website – you know what they say about the tree falling in the forest! Having a website but NOT backing it up with an effective SEO strategy is as…
Our Melbourne SEO Experts Explain What Happens in a Site Audit
When your Melbourne SEO agency taks about a site audit, they aren’t talking about an inspection of your premises – rather, they’re talking about your website! The discovery phase is crucial in a lawsuit, as this is where evidence is shared and cases created. An inspection by a structural engineer is the first step in a renovation project, as it determines what work is feasible and safe. Think of your site audit as the SEO equivalent of…
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