Category Online Marketing

When a public holiday is coming up, many customers check Google before they call, visit, or book. If your hours are wrong, missing, or outdated, it can quickly cause confusion. Customers might turn up when you’re closed, call outside trading hours, or assume your business isn’t being managed properly. That’s why updating your Google Business Profile holiday hours matters. It’s a small task that ensures customers get the right information at the right time and…

Can ChatGPT write a blog post? Yes – and in many cases, it can be a useful starting point. AI tools have made it easier to generate content and move through the content creation process faster. For businesses under time pressure, using AI when writing a blog post can feel like an obvious next step. But writing content is no longer the final step. Today, blog content is read and interpreted by search engines and…

This article is not written to explain what ChatGPT is. It is written to give an overview of how AI Format can use AI to help you rank. A summary of this blog post AI Format already uses AI and has been for some time ChatGPT is something we can use, and are experimenting with in detail The goal is to see how we can use it to make our work more efficient and your…

You’ve got a great range of products, your Shopify eCommerce website up and running… but the sales aren’t coming through. Building a website for your eCommerce business is just the beginning – getting it in front of customers, understanding why they might buy, and being able to fulfil their needs quickly and easily all play a part in building a successful online store. From issues with website traffic, user engagement, and conversion, you may need…

‘Tis the season! Whether you’re having some well-deserved time off or are working right throughout the Christmas and New Year break, make sure you keep your customers informed so they know what to expect from you over the summer. Why you need to polish up your Google Business Profile Did you know that 94% of consumers use business sites to find information about a local business? And one of the most popular business information platforms…

Want to increase your website’s traffic online? Inbound marketing is one tactic that can increase your traffic and sales – AND improve your conversation rates. But what is inbound marketing and how does it compare to outbound? Today, our SEO agency discusses these terms and the various tactics you can integrate into your business’s digital marketing plan. What is an inbound marketing strategy? Inbound marketing describes the different tactics used when potential customers are actively…

Shopping from the comfort of your home has never been easier. Add to cart here, flash sale alert there, and before you’ve even blinked, your order has arrived directly to your doorstep! Who could have told us two decades ago that this is what the future of shopping would look like? If you are a start-up or small business, you might be thinking of creating an online shop to sell your products to increase revenue.…