AI FORMAT
Category Digital Marketing
Why You Need To Pay Attention To Your Google Reviews Right Now
Often, when you hear the three letters “SEO”, people think about Heading 1s, meta tags, and descriptions. Online ratings and customer reviews are certainly not the first thing that comes to mind! In fact, these often don’t even make the list of things people connect to SEO. But the fact of the matter is, online reviews are fast becoming an integral part of the list of metrics that can affect your online ranking. In fact,…
How can I find keywords for my website?
Want to refine, improve, and optimise your online marketing tactics? Then start thinking like a customer! Today we’re going to discuss the importance of keywords and how you can find the right words to optimise your site, draw in more, in-market traffic, and convert users. Feeling overwhelmed or unsure where to begin? We can help! Contact our SEO agency in Melbourne and Brisbane today to learn more about the strategy behind researching and choosing keywords…
How to use Google My Business to get more customers
Are you starting out a new business? Or maybe you’ve had your own company for a while but can’t seem to keep up to date with modern technology. Customers use Google to find out everything – from a restaurant’s menu and the opening hours of that clothing store, to a reliable electrician in their local area. Google is the most popular search engine by a landslide, which is why it’s crucial to get your business…
Inside Sales: email techniques to increase conversions by 5X
We live in a technology-driven world, which is why the selling landscape is continuously evolving. There are more inside sales tools available than ever before to establish meaningful relationships with prospects. The excellent sales representatives separate themselves from the average ones by their creative outreach methods. In this article, we detail the fundamentals of inside sales, how to effectively qualify leads, and the different strategies to help maximise your company’s sales process. We also explain…
Invest in SEO with QLD’s Business Basics Grants Program
Queensland’s Business Basics Grant Program provides various businesses with support and funding to “boost core skills” and “adopt best practice”. Eligible activities include training, web development, and strategic marketing services, the latter of which includes Search Engine Optimisation. This week, we take a closer look at the Grant, including who’s eligible, and share our very own special offer to help you unlock the power of SEO for your business! What kinds of marketing or business…
How to get your business to show on Google Maps?
“Why doesn’t my business appear on Google Maps? And how do I get it to appear?” It may not look like it, but for many businesses, Google Maps is a crucial part of your digital marketing, and if you’re not on it, you’re missing out! This is especially important for sectors and industries that are highly reliant on people knowing where you are, such as retail or hospitality. If you’re not on Google Maps,…
Using user behaviour data in your digital marketing campaigns
Analytics and data are the beating heart of any digital marketing strategy, including search engine optimisation. We’ve said it before, and we’ll say it again: SEO can be a long, time-consuming process. It isn’t just content, coding and web design – for your SEO strategy to succeed, you need to: Keep tabs on it Adjust your strategy as needed Respond to changes and dips And you can’t do this without a properly-configured analytics system. The…
How optimising old blogs could be an SEO goldmine
Just because you’ve hit “publish” doesn’t mean that you never have to worry about that blog ever again! You’ve just finished up on a blog. It’s properly optimised for SEO, with carefully-selected keywords and a topical subject that are sure to get people clicking (and then sticking around on your website). For most people, that’s where it ends Of course, that doesn’t make it right! Over the last few weeks, our SEO specialists in Melbourne…
Site audits: why they matter, and how to perform one
Site audits are a crucial part of search engine optimisation – however, a good site audit can go much further than just measuring your SEO performance If you ask us, you should be constantly evaluating your website, identifying issues and taking measures to fix them. This is especially important for a fast-moving area like SEO, where a single algorithm change can mean that your site’s performance can tank overnight! A site audit can be a…
How Google Keyword Planner improves your SEO and PPC
Google’s suite of products is vast – it includes email, video, smartphones, shopping… and it also includes tools to help you improve your search engine optimisation and PPC advertising campaigns! You watch YouTube pretty regularly. Google Maps is a lifesaver when you’re in an unfamiliar part of town. Chances are you’re reading this using either an Android smartphone (an OS owned by Google) or Google Chrome browser. There are oh-so many different services and…
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