Category SEO Agency

  We know what you’re thinking – yet another 3-letter acronym? How many of these things are there exactly? Unfortunately, we aren’t the ones that come up with these – sorry about that! Of course, that doesn’t mean that we can’t help you out by explaining what LSI means in search engine optimisation, and how it can play into your SEO strategy. Latent Semantic Indexing (LSI for short) keywords are becoming increasingly important when it…

  No, that’s not a typo – SEO and SEM actually refer to two completely different digital strategies that can both form a crucial part of your operation’s digital marketing efforts! While we’re an agency that focuses primarily on search engine optimisation in Melbourne, we also have experience in other areas – one of which is SEM (or search engine marketing if you want to be fancy). How does this strategy work? Will it help…

Recently, AusPost released their annual eCommerce report. The key takeaway? COVID-19 has caused eCommerce activity to go through the ceiling, more than doubling in many cases! Have you noticed that you’re doing a lot more of your shopping online lately? If so, you aren’t the only one – due to lockdowns and business closures, online shopping is seeing unprecedented growth. According to AusPost, there’s been a huge jump in eCommerce activity throughout the nation. And if…

Here’s something you mightn’t have known about search engine optimisation: what works for your closest competitors in your niche may not work for you. To add to that, search engines have constantly-evolving algorithms. Google is always changing how search works (much to our eternal frustration). Worse, many of these changes go completely unannounced, meaning that the strategies you have used in the past may no longer work in the present. It’s a constant battle to…

Did you know? In 2018, Australians spent $27.5 billion buying goods online, a 24.4% increase year on year (YOY). With those types of growth figures, now’s a good time to get into the eCommerce business. Of course, it isn’t just the amount of online shopping that’s growing – so too is the competition. With opportunity comes opportunists – as online shopping becomes more popular and accepted, the amount of other eCommerce businesses you’ll have to…

Google something like “how to do SEO”, and you’ll get a million different answers. “The best way to get results is by focusing on keywords!” “No, it’s by getting quality backlinks!” “Well, what about content then? You can’t ignore that There’s so much to take in – it’s enough to drive you mad. Worse, it can also lead to you using the wrong SEO strategy, leading to suboptimal results and wasted time, effort and money!…