Category SEO Agency

Last week, we talked about negative SEO tactics, and the impact they can have on your SEO strategy. This week, we’ll be talking prevention. While the risk of being targeted by a negative SEO strategy are slim for the majority of businesses and organisations, it’s still something you’ll want to keep in mind, especially if you operate in a highly-competitive, cutthroat industry. As long as there’s money to be made in having a high rank…

Just like any other industry, there are plenty of people who aren’t afraid of playing dirty when it comes to their search engine rankings. We’ve talked before about the various “black-hat” SEO tactics that some other Melbourne SEO agencies might be using as part of their strategies. In our opinion, there are no shortcuts when it comes to SEO. While these tactics may net you some short-term gains, in the long-run, they’re more likely to end up…

You’re already listed on directories. You send out flyers regularly. You’ve even built up strong, mutually-beneficial relationships with travel agents. If you ask us however, you’re missing one of the most potent tools at your disposal for driving bookings towards your business. At AI Format, we are the experts in digital marketing – in particular, we do a lot of search engine optimisation. If you ask us, SEO is the secret to a more successful…

While we may primarily be an SEO agency, people often ask us about other online marketing techniques. That’s because SEO is just one technique in the extensive toolbelt of an online marketing expert. In our experience, there’s a lot of work that goes into building a website and online marketing strategy that helps you secure leads and make sales. One of which is the Call to Action (CTA). “Buy now.” “Get in touch now.” “Subscribe today.” These…

This topic that definitely deserves more coverage, as it’s one of the most common questions we get asked: namely, why we start our strategies by targeting specific keywords? We know you want to see quick results. However, when it comes to search engine optimisation (SEO), rarely does targeting highly-competitive searches right off the bat succeed. That’s why we instead focus on getting you found for specific keywords. But why? Reason 1: the bigger the pond, the bigger…

Navigating the world of SEO can be like trying to navigate yourself up the proverbial creek without a paddle. If you want your business’s website to go up the search engine ranks, you need to maximise your SEO efforts. That means ensuring your SEO strategy and the content to go with it are: Increasing your ranking on search engines Getting people to choose your business over your competitors While the most important outcomes (read: more…