Category SEO Agency

When was the last time you visited a site by typing a URL or domain name directly into your browser? We’re willing to bet it’s been a while. For some of our younger readers, the answer might even be “never!” While few of us use them for searching any more, domain names aren’t irrelevant. In fact, domain names still have a huge impact on your brand and your SEO! As such, you’ll want to take…

At AI Format, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ranking in local searches can help even one-person businesses grow and generate better quality leads. It ensures previous and potential customers in your area can easily find your business in the online marketplace. A…

When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the most important parts of any content strategy – a picture is worth a thousand words, after all! Images make your content strategy more effective, and make your web pages more appealing.…

When it comes to SEO (Search Engine Optimisation), content isn’t the only thing that can change your ranking. Don’t underestimate the importance of metadata to encourage clicks to your website. Metadata is sometimes the forgotten child of the SEO world. Often, it’s overlooked in favour of content and keywords. While easy to ignore, when executed properly, metadata can help well-ranking pages get that coveted click over your competitors’ pages. Never heard of metadata before? Unsure what it…

Inbound marketing is all about pulling leads to your website – just like a magnet – with a variety of information that captures readers through each and every stage of the purchase cycle. Inbound marketing is much more effective because the people looking to consume your content are already actively interested in your industry, brand, product, or service! Are you wasting valuable dollars through traditional marketing, trying to appeal to “the masses” but missing the…

Have you been fooled? Some of the most common misconceptions fed to unsuspecting customers by unqualified and cheap SEO companies include: “Instant results!” (…but are these the results I want?) “Get to page one on Google!” (…OK, but for what phrase?) “Cheap is just as good as anything more!” (…well to be honest, I am a little bit tempted) “Keywords are more important than anything else on your website” (Really?) Search Engine Optimisation (SEO) is…

Let’s begin with a quick refresher of what SEO is: Search Engine Optimisation  helps people find you in the search engines. Optimising your website for the search engines means naturally incorporating certain keywords into the content on each page of your website, so searchers – using these particular phrases – will be matched to website (and therefore your products and services). The keywords match the service or products you offer, and provides a fantastic user experience.…