AI FORMAT
Declan Reynolds
Founder, Director & Digital Marketing Specialist | AI Format
About Declan
Declan Reynolds is an SEO strategist and digital marketing specialist with over 28 years of experience helping businesses grow online. As the Founder and Director of AI Format, he works with established businesses across Australia to improve how they are represented in both traditional search and AI-driven discovery.
His work focuses on ensuring businesses are not just visible, but accurately understood and recommended.
Declan brings a practical, results-driven approach to digital marketing, grounded in real-world experience. He has worked with a wide range of businesses, from small operators to larger organisations, helping them generate consistent leads and long-term growth through structured, well-executed strategies.
He began his career in website development in 1998 in Liverpool, England, later establishing a London office before relocating to Australia in 2001. In 2006, he founded iformat, building a strong client base across multiple industries and delivering long-term SEO and digital marketing results.
Since 2009, his work has focused heavily on SEO, helping businesses improve visibility, rankings, and lead generation. More recently, his focus has evolved into AI-driven marketing, supporting businesses as search shifts towards AI-generated answers, summaries, and recommendations.
Role at AI Format
As the founder of AI Format, Declan leads strategy across AI SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO).
His work centres on helping businesses adapt to a changing discovery landscape, where customers increasingly rely on AI platforms such as ChatGPT and Google Gemini to find, compare, and choose services.
Beyond traditional rankings, Declan helps businesses build what he describes as a “source of truth”, structured, high-quality content that AI systems can understand, trust, and reuse accurately.
Qualifications and Background
Declan also maintains ongoing practical experience across modern platforms and technologies, including:
Areas of Expertise
“I focus on building systems that actually work in practice. Not just ideas or recommendations, but structured approaches that consistently generate leads and opportunities. As search continues to evolve, the priority is not just being found, but being understood and trusted by both people and AI systems.”
— Declan Reynolds
Read Recent Articles by Declan
Declan Reynolds
Declan Reynolds is the Founder and Director of AI Format and a digital marketing specialist with over 28 years of experience in SEO, web design, and AI-driven marketing. He works with established businesses across Australia to improve how they are found, understood, and recommended — by both search engines and AI platforms.
The Hidden Cost of Missed Calls for Businesses and Why It Matters
For many businesses, a missed call feels like a minor disruption, something that can be resolved with a callback later in the day. In practice, that callback rarely happens. Most customers who call and receive no answer don’t try again.…
Google’s March 2026 Broad Core Update: What It Means for Your Website
Google has officially rolled out its March 2026 Broad Core Update — the first broad core update of the year and one of three algorithm changes Google has pushed in the past six weeks alone. We’ve pulled together the key…
How to update Google Business Profile holiday hours
When a public holiday is coming up, many customers check Google before they call, visit, or book. If your hours are wrong, missing, or outdated, it can quickly cause confusion. Customers might turn up when you’re closed, call outside trading…
Is SEO Dead With AI? What the Data Really Shows in 2026
Every few years, the industry repeats the same phrase. SEO is dead. In 2026, the question has shifted slightly. Now business owners and digital marketers are asking: is seo dead with ai? Executive Summary Many businesses are asking whether SEO…
The evolution of SEO — and What Businesses Need to Do Next
Executive Summary Search hasn’t replaced SEO — it has expanded it. SEO is still essential for getting your website indexed, ranked, and trusted. But modern search now includes AI-generated answers, summaries, voice search, and recommendations that often appear before users…
What Is an AI Receptionist (And Why Businesses Are Using Them)
An AI receptionist is a type of AI agent designed specifically for managing incoming business calls — handling enquiries, scheduling appointments, and capturing messages when staff are unavailable or busy. Artificial intelligence (AI) is already part of everyday life. People…
Can Chat GPT Write a Blog Post? Yes – But There’s a Catch
Can ChatGPT write a blog post? Yes – and in many cases, it can be a useful starting point. AI tools have made it easier to generate content and move through the content creation process faster. For businesses under time…
How Search Engines and AI Systems Discover and Understand Content
Before a web page can appear in search results, be summarised by an AI overview, or referenced in a recommendation, it has to be found and understood. That may sound obvious, but it is where many businesses quietly lose visibility.…
How to Choose Keywords: Competition vs Volume in an AI Search World
One of the most common questions businesses still ask is: “How do I choose the right keywords?” Keywords still matter. But the more important question today is where your business should compete – and how clearly it can be understood.…
How to produce high-quality leads from your PPC campaigns
Generating leads is essential for any business, but generating high-quality leads can take time and effort. There are many ways to generate leads, but one of the most effective methods is through paid search campaigns. PPC campaigns can be a…
Running for...
19 Yrs
We've lasted through industry change and now we embrace AI to last the next 19 years.
Boutique AI Agency...
7 Experts
We're a boutique agency using focused on a limited number of clients to get big results.
Long Relationships...
10+ Yrs
We have clients that have been using our SEO services for 10 years... TEN.
Search Specialists...
15 Yrs
We started as web developers but switched to focus on Search 15 years ago.
Certified
In AI
We've invested heavily in training staff in AI so you feel confident we're doing it right.