Category Digital Marketing

“Ads – HUH! What are they good for? Absolutely nothing’!” Okay, so not exactly “nothing” – if your digital strategy leans heavily on web advertising, it can be a powerful source of leads. For run-of-the-mill web browsing however, we’ll concede they don’t really bring much to the table! Let’s face it, nobody really likes ads. At best, they’re something we groan and put up with – at worst however, they’re actively annoying, and can ruin…

Spring cleaning your website might seem like a funny concept. There’s nothing to dust, vacuum or replace. Okay, so maybe the dusting and vacuuming isn’t applicable to your website, but the whole idea of getting rid of the old to bring in the new definitely is! The direction, character and aims of your business will change over time, in the same way that your design taste will change and become more refined as you get…

There’s been a lot of talk about how advertising “doesn’t work any more” and how consumers have twigged on to the techniques that advertisers use. It’s a hot-button topic in the marketing industry, with heated debate raging on about the topic. What’s the real answer? Well, that’s the thing… no-one really knows for sure! Some people say ads still work, pointing to their clicks and engagement numbers. Others claim say it does nothing, pointing to their own…

What do The Matrix, TRON and Star Trek have in common? The answer: all of them feature Virtual Reality in some capacity! It’s 2018 and the hype behind VR is continuing to boom. But what does this mean for digital marketing, and how can brands and businesses capitalise on the rapidly-growing technology? Virtual reality isn’t just a pipe dream any more. In fact, thanks to the proliferation of more affordable VR devices (in particular, the…

A couple of years ago, Cleverbot took the world by storm. If you’ve never heard of it, it’s a chatbot – a computer program that tries to mimic human conversation. What set Cleverbot apart from other chatbots was the way it was programmed. Instead of a set of preprogrammed responses, Cleverbot learned it’s responses from people who talked to it. Give it a try – it’s a surreal experience! Machine learning is one of the…

In the past, we’ve extolled the virtues of BC as a content and web building platform. And we stand by that. Times change however, and much like mullets, bell-bottoms or disco, BC’s time as the preferred content management system is at an end. With the recent announcement that (just like Flash) Adobe is ending support for BC, alarm bells are going off throughout the digital sphere. Businesses need to be prepared for the fallout of…

Digital strategy for My Wedding Decor, who sells and rents bespoke wedding and event decorations. With a stunning catalogue of decor, furniture, accessories, and decorations available for purchase and hire, My Wedding Decor needed a striking website to show off not just their products, but their products as part of an overall vision or theme, too. My Wedding Decor’s digital strategy While there are 10 steps in AI Format’s digital strategy, we analyse each client’s…

Ah, Pinterest. The online scrapbook filled with pictures, images and infographics that inform, entertain and inspire users. Note: This blog was originally written on 7 November 2014 but has been updated on Tuesday, 22 March 2016. You can get lost in the world that is Pinterest, scrolling, pinning and repining items for hours on end. Before we figure out how to use Pinterest for business, let’s have a quick look at the bigger picture. Pinterest…