AI FORMAT
Category Content Marketing
How To Respond To Negative Reviews
The increased online-based presence of businesses means that online reviews, too, are a large part of growing a brand. Now more than ever, consumers rely on online reviews to decide if they are going to become a customer of a particular business, which is why it is imperative to not only get positive reviews from your customers but also address negative reviews. Just how much impact do negative reviews have on your business? BrightLocal has…
How can I find keywords for my website?
Want to refine, improve, and optimise your online marketing tactics? Then start thinking like a customer! Today we’re going to discuss the importance of keywords and how you can find the right words to optimise your site, draw in more, in-market traffic, and convert users. Feeling overwhelmed or unsure where to begin? We can help! Contact our SEO agency in Melbourne and Brisbane today to learn more about the strategy behind researching and choosing keywords…
Why content matters, and what steps go into content marketing
As we like to say, content is king when it comes to digital marketing (and search engine optimisation in particular). Just one question: what does good content look like? Content is the cornerstone of any digital marketing strategy. It’s the engine that powers search engine optimisation, and plays a huge role in converting online visitors into paying customers. Content marketing is a subset of digital marketing that overlaps heavily with SEO (which is why we…
Using user behaviour data in your digital marketing campaigns
Analytics and data are the beating heart of any digital marketing strategy, including search engine optimisation. We’ve said it before, and we’ll say it again: SEO can be a long, time-consuming process. It isn’t just content, coding and web design – for your SEO strategy to succeed, you need to: Keep tabs on it Adjust your strategy as needed Respond to changes and dips And you can’t do this without a properly-configured analytics system. The…
How optimising old blogs could be an SEO goldmine
Just because you’ve hit “publish” doesn’t mean that you never have to worry about that blog ever again! You’ve just finished up on a blog. It’s properly optimised for SEO, with carefully-selected keywords and a topical subject that are sure to get people clicking (and then sticking around on your website). For most people, that’s where it ends Of course, that doesn’t make it right! Over the last few weeks, our SEO specialists in Melbourne…
How relying solely on backlinks can impact SEO
When it comes to building a successful SEO strategy, there are a lot of different techniques and methods an SEO agency might use to get your website to rank. One of these is link building. If you’ve been kicking around this site for a while, this will no doubt sound familiar to you. We’ve talked about the importance of backlinks as part of your search engine optimisation strategy before, and how it can help contribute…
How Video Improves Your Content Marketing and SEO
Did you know that 300 hours of video are uploaded to YouTube every minute? Make no mistake, video is a HUGE deal nowadays. And when harnessed properly, it can be an extremely effective way of improving your business’ conversion rates. Recently at AI Format, we’ve been experimenting. In particular, we’ve been playing around with video, going to our clients and putting together short videos for some of our clients’ landing pages and websites. Why? Well,…
What is the purchase funnel, and how can it help optimise content for conversions?
If you aren’t already familiar with the idea of the purchase funnel, it’s definitely something that’s worth reading into. An in-depth understanding of the purchase funnel can help you optimise your content strategy to maximise conversions. It’s possible to go without. But if you really want your content marketing to succeed, you’ll need to keep the purchase funnel in mind when creating content! In an ideal world, businesses wouldn’t have marketing funnels, but would have…
5 Easy Ways to Create SEO and Web Content Ideas
Struggling to come up with ideas for your content marketing strategy? We’ve been there too, trust us. Quality content is a powerful sales tool in itself. Content marketing as a strategy: Builds trust in your business Communicates your competence and skill Establishes your credibility Moreover, content is key to effective search engine optimisation Melbourne. Well-written content gets your site found online by telling search engines like Google that your site is a credible source of…
Meme Marketing: Do Internet Memes Have a Place in Your Digital Strategy?
Everybody loves a good meme now and then. They’re short, snappy and great for a quick laugh. But then we have cringe-fests like Hillary dabbing on The Ellen Show or … whatever this abomination All of this raises a very good question: do internet memes have a place in your content marketing strategy? And how can you use them to your advantage? Believe it or not, memes have been around long before the internet. First…
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