Category Digital Marketing

Last week, we introduced you to the anatomy of a Facebook ad and three different objectives you can choose for your advertising strategy. This week, we take a closer look at how you can target Facebook users and encourage them to fulfil a particular advertising goal. If you haven’t already, check out part one. All caught up? Let’s continue… There are three ways to target on Facebook: 1) Narrow down an audience through Facebook’s targeting options This is…

If you’re new to Facebook advertising, you might find it overwhelming. If you’ve dipped your toes in, without any real understanding, you might have decided that there’s little value in it and that it’s just a waste of money. Before you shut it down for good, read our two-part guide on Facebook advertising tips and advice. We’ll help you ensure you’re creating ads that not only look good (generating that click!) but are also targeted to people…

October has well and truly begun, and we’re so close to Christmas. But in the lead-up to the festive season we are, time after time, interrupted by the spookiest holiday of the year (where Americans spend about $7.4 billion): Halloween! Every year, brands have a field day creating unique, fun, memorable, and meaningful campaigns based around the horror and terror of All Hallows Eve. To celebrate Halloween, we’ve picked out our seven favourite spooky Halloween marketing campaigns…

Can you answer the following questions? They’ll help you figure out which social networks are applicable to your business… Last week, we brought you part one of our three-part series. We began with some common factors businesses have when they have an average social media presence on too many social platforms. We also gave a quick overview of seven of the most popular social networks. If you haven’t yet read part one, you can catch up…

Ever seen a website or brand promoting a ton of social media platforms where you can engage with them? They’ve got the links all over their website, and they promote their Facebook fan page, their Instagram profile, LinkedIn page, LinkedIn profile, Twitter account, Pinterest boards, YouTube channel, Google+ page, and Tumblr blog. How do they do it? And are they even doing it well? How do they manage nine social networks by creating valuable content, images,…

The US has last month celebrated Thanksgiving and immediately after gone on a whirlwind trip on Black Friday, Small Business Saturday, and Cyber Monday. Below you’ll find a brief summary of these three huge shopping days, as well as what Australian businesses can expect this holiday season, in-store but particularly online. Black Friday: – The day after Thanksgiving (the fourth Thursday in November) was the unofficial kick-off of holiday shopping in the US – Savvy buyers hit…

So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right? …Not quite. Oh, right, yep, I need to start pushing Facebook posts to LinkedIn, too, right? Nope, that’s not entirely it, either! LinkedIn is the “professional” social network where businesses and individuals can share industry news, participate in group discussions and connect with friends, classmates and colleagues. It’s not a place to share photos from…

What do Oprah and Cristiano Ronaldo have in common? What about Mark Zuckerberg and Britney Spears ? How about Rafael Nadal and Apple CEO Tim Cook? They’re six (of hundreds!) of celebrities and notable personalities who have taken part in the ALS Ice Bucket Challenge. Of course you’ve heard of it. Participants have been throwing a bucket of ice and water over their heads and nominating a couple of friends to do the same since mid-2013. It’s unknown where the challenge itself originated, but the spotlight…

Digital strategy… Web strategy… Online strategy… Many different agencies use different terminology for digital strategy and you’ll read all kinds of definitions that sum up the same thing. We believe that a digital strategy and a web strategy are the closest terms to our passion. A digital strategy, for AI Format, in the broadest sense is… “A defined plan for a holistic approach to the initiatives you adopt, online, in order to fulfil your business…

If you’re not active on social media, you’re competitors will be! Did you know that on any given day, it is possible to get twice as much reach on Facebook than through advertising on America’s biggest television show? Social media is active. That’s a fact. Consumers are no longer on the receiving end of a one-way communication channel: social media platforms have given them a voice, and we are now a part of a two-way outlet.…