Category Digital Marketing

The Victorian government has announced $3 billion to help businesses adapt to ‘COVID-normal’, including vouchers to assist sole traders and small businesses building their digital capability What is the Business Survival and Adaptation Package? It’s a Victorian Government initiative designed to help businesses prepare for reopening. The Business Survival and Adaptation Package covers funding and support for a huge range of different areas. What’s exciting about it? We’re excited that our clients will be able to apply…

Are you looking for an effective way to sell your products and services and achieve effective brand exposure without incurring a huge cost? If so, you’ve probably looked at a range of different options – one of which might be affiliate marketing. It’s not a tactic that a lot of businesses use. In the right circumstances however, affiliate marketing can be an effective (and cost-effective) way of generating business and of selling a product or…

A digital strategy, or web strategy, can be summed up in one simple sentence: “A defined, long term plan that enables businesses to generate awareness, leads, and sales using online strategies.” Every aspect of your digital marketing needs to be backed up by a thorough, thought-out web strategy. Without a strategy, you might find that even the best website can struggle to bring in business for you. But what is it that makes your digital…

AdWords. AdSense. Whether you’re an advertiser or owner of a business website, it’s important to know the difference between these similarly-named platforms! If you’re new to the world of pay-per-click advertising, then the terminology can be a bit hard to follow. With so many different platforms offering different services with their own quirks, understanding what everything means can be challenging, to say the least! One common source of confusion is the difference between AdWords and AdSense,…

As a digital agency, we see people doing all the right things and putting in the hard work. However, getting more leads and phone calls doesn’t necessarily have to be a lot of work – sometimes, you can generate traffic from the simplest, easiest steps. As a digital agency we are always astounded by how many of our clients don’t have an up-to-date Google My Business (GMB) listing… or worse, don’t have one whatsoever! There’s no…

Creating an effective online web strategy starts by picking the right keywords. There’s no ifs, ands or buts about it – choosing the right keywords is the first step towards creating a high-performing online web strategy that’ll get you found online. And all of that starts with your keyword research. Keywords are essential to creating a successful online marketing campaign. Your choice of keyword determines what keywords your website and content are geared towards getting…

Did you know? According to a study conducted by PWC, approximately 71% of respondents would prefer using voice assistant to search for something online. With voice assistants getting better and better at recognising and responding to human voices, it’s only a matter of time before using voice for everything becomes the norm. In fact, some would argue we’re already well on the way! As a digital agency that offers premium online marketing services – in particular, search engine…