Category Online Marketing

The marketing world has changed so much in two decades. A perpetual increase in internet users and especially social media users globally, creates a higher and higher demand to market products or services online, otherwise risk losing your product to a business who is more marketing savvy. For your business to succeed, you need to consistently teach yourself about the new ways to market and the new social media platforms that you can market on.…

COVID-19 lockdowns have made a lot of things crystal clear – one of which is the increasing importance of eCommerce, and how important it is for businesses to have an eCommerce system in place. Within weeks of the pandemic reaching Aussie shores, more and more Australians turned to online shopping for everything from essentials to things like clothes, shoes, kitchen accessories and home decorations. While business was already trending that direction, the last year has…

Ah, Google. The global technology giant that has grown from a search engine to an actual verb we use in our day-to-day vocabulary (‘Who’s that actor?’ – ‘Hang on. I’ll Google it’). They provide us with not only the biggest and smartest search engine in the world, but additional online services like advertising, cloud computing, and software. Over the years, they have never stopped improving their technology in order to fulfil their core mission, which…

OK: so you know Mobilegeddon is here, but you’re not ready – what do you do? There’s a lot of panic going on, and this is what we’re witnessing: Some clients are calling us, petrified about what might happen and as a result they’re going mobile ASAP Some are taking action but with a slightly more measured approach Surprisingly, a few don’t seem too worried at all So should you be panicking, and how much should you panic? Let’s…