Category Content Marketing

If you dabble in search engine optimisation or regularly add content to your site (as you should be), you might have heard or seen the phrase “cornerstone content” thrown around. But what exactly does it mean, and what implications does it have for your organic results? Here’s a hypothetical situation: let’s say you had an extremely important customer interested in your business, brand or site. You could only show them a single page of your…

Here’s our statistic of the day: 28% of all internet users have watched a live stream on Facebook, Instagram or Twitter. According to Facebook head of video Fidji Simo, at least 20% of all video on the social media giant are live streamed. Once a weird and niche form of digital content, live streaming is rapidly becoming a mainstream tool for internet users to connect and share their experiences with one another. With adoption rates…

Are you trying to piece together the overall message and tone of your brand? Do you understand the way your website promotes your business? Blogging is the most popular form of content marketing, designed to appeal to all visitors at all stages of the purchase cycle. Not only does blogging convey information, tips, advice, and solutions, but it also conveys the tone of your brand. Maybe you started blogging a few years ago, but as…

Content marketing: nobody said it was going to be easy! First, you need to think up a bunch of topics. Then you’ve got to research and write the post. After that, pick out some good images, then format and publish it. And even then, you’re not done. We know to share new content across our social media platforms, but we should also be able to rely on readers to help spread the word on a…

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than other types of content, like newsworthy content, or content based around a specific event (more on that later!) Evergreen content also tells Google that you’re an authoritative source and can provide quality information to…

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn’t necessarily work for another. The crucial research done before the creation of your content marketing strategy arms you with the solid facts about not only your business and product, but also your target markets, your competitors, and your industry. What is content marketing? Content marketing is the process of creating content in various formats…

Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales messages in email marketing, and stuffing websites full of awkward and robotic keyword phrases to attract users and ultimately make a quick buck. Take a step back and look at the bigger picture: how…

Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of search engine ranking, don’t forget about the humans that are visiting your website, reading your content and buying your product (and, ultimately, making your business money!) Internet users are ruthless: they will have no hesitation in clicking the…